Snapsplit: Bill-Splitting Platform
Transformed bill splitting workflows into intuitive user experiences that increased task completion
Role
UX/UI Designer
Team
2 PMs
2 Developers
1 Researcher
Time
4 weeks
Skills
User Research
Strategic Design
Prototyping
Visual Design
Tools
UserTesting
Figma
Lovable
BACKGROUND
How It Started
A fintech startup reached out when their bill-splitting platform, Snapsplit, hit a critical threshold: user abandonment rates were threatening product viability. The team needed immediate UX intervention to transform their struggling platform into an intuitive solution users would actually complete.
RESEARCH
Research revealed the core failure points destroying user success.
Usability testing with 5 sessions showed
80%
abandoned tasks due to a major workflow barrier.
User interviews with 8 people revealed
75%
cited navigation as their main frustration
Competitive analysis of digital financial exp
4
platforms showed missing standard design patterns
This research confirmed that both fundamental workflow changes and visual interface improvements were essential to solve the user experience crisis.
USER WORKFLOW
DESIGN SOLUTIONS
Iteration 1: Core Workflow Innovation
Research revealed the core problem: hosts manually tracking splits caused 80% task abandonment. The original workflow required hosts to remember who split each item and calculate divisions mentally - a cognitive load that increased exponentially with bill size.
Iteration 2: Progress Clarity & Accessibility
Testing the new workflow revealed a secondary issue: users felt lost mid-process. Despite improved splitting mechanics, they needed constant confirmation they were on track.
PROBLEM SOLVING
Getting team alignment
CONFLICT
Business stakeholders supported exploring redesign, while developers raised valid technical feasibility concerns.
SOLUTION
To bridge this gap, I used Lovable to generate functional code prototypes that demonstrated the new interactions in practice.
desktop and mobile prototype
USER TESTING & RESULTS
With prototypes complete, I tested the redesign with users through conceptual and usability testing.
The results were transformative: task completion jumped from 20% to 85%, directly solving the abandonment problem where 4 out of 5 users previously dropped off. Users called the visual redesign "sleek and modern" and described workflows as "much smoother and direct," addressing the navigation confusion that 75% originally cited as their main frustration.
SIGNING OFF
REFLECTION
This project taught me to question fundamental assumptions about user workflows rather than simply optimizing existing interfaces. The breakthrough came from rethinking user roles entirely—moving item splitting from hosts to receivers—which solved both usability and scalability challenges simultaneously.
What i learned
Most importantly, I learned that showing rather than telling through functional prototypes creates stronger stakeholder alignment than traditional design presentations.
My key take-aways
Working in fintech, an industry where I had limited prior experience, pushed me to rapidly understand complex financial user behaviors and design for trust and reliability.
