PROS Premium Fare Finder
Reimagining the visual interface to create more engaging and intuitive fare discovery experiences for travelers.
Role
UX Design Intern
Team
3 PMs
2 Developers
1 Researcher
1 UX Designer
Time
8 weeks
Skills
User Research
Strategic Design
Prototyping
Visual Design
Tools
UserTesting
Figma
Figjam
Respondant
INTRODUCTION
PREVIEW
I am working as a UX Design Intern at PROS, where I am a main contributor to the visual redesign of their Fare Finder inspirational booking tool used by airlines worldwide. Collaborating with product managers, external researchers, development, and visual design teams, I am focused on transforming the traveler experience. While work is under NDA, my key contributions include
Modernizing the visual interface, redesigning map-based interactions for intuitive destination exploration
Creating compelling visual hierarchy for airline route promotion.
To explore the full case study including design iterations and user research insights, please reach out at johanna.huarachi@cca.edu for password access.
SEE FULL CASE STUDY
INTERESTED IN LEARNING MORE?
Reflections *Pending
What i learned
In the middle of this redesign and finding it interesting how visual design can influence travel discovery behavior. Working with stakeholders on balancing user experience with business goals has been educational. More complete reflections coming once the project concludes.
My key take-aways
Still iterating on this one, but I'm gaining good insights about designing for both user delight and airline marketing needs. The process of advocating for design decisions has been a learning curve.
Full takeaways on the way!
